Hay Mharn's Blog

  If there is one thing that drives me absolutely crazy about the beauty industry, it is how much of it feels like a scam. Overpriced serums with vague promises, luxury packaging hiding mediocre formulas, and celebrity faces slapped on products that cost $80 more than they should just because someone famous smiled holding them.  So when I discovered The Ordinary , it honestly felt like a breath of fresh air. No celebrity endorsements, no magic ingredients with made-up names, no nonsense. Just real, science-backed skincare at prices that don't make you cry at checkout. I knew I had to write my Social Listening blog post about them, because frankly, the way this brand does marketing is just as interesting as the products themselves. So, what is The Ordinary?  The Ordinary was founded in 2016 by Brandon Truaxe under parent company Deciem, with a mission to shake up the beauty industry by offering clinical formulations with genuine integrity.  Instead of chasing glamorou...

Five Guys just made its biggest marketing move yet. The privately owned burger chain,  mainly  known for its fresh ingredients and unapologetically high prices launched "Your Burger  Guy," its largest integrated brand campaign to date.   So what's the strategy here and does it   make sense for a brand in Five Guys' position?                                                       "When your craving calls, get your burger guy on the line."- Five Guys The campaign's central idea is that consumers don't want to gamble on a meal. Three 30-second spots each attack the problem from a different angle: one highlights Five Guys' generous serving sizes, another leans into 40 years of fresh-ingredient expertise, and a third shows a family turning the frustration of a broken-down car into a moment of comfort via F...

Hello everyone, My name is Hay Mharn. I am a student at Oregon State University and I am part of the DPP. My major is Business Analytics. I like working with numbers and data, but I also like understanding why people make certain choices. I am taking BA 223 Principles of Marketing because I want to understand how businesses attract customers and influence what people buy. Since I study Business Analytics, learning marketing will help me connect the data with real human behavior. Outside of school I enjoy trying different foods, and one thing I really love is pancakes. My favorite is mango matcha pancake. It sounds a little unusual but it is honestly amazing. Fluffy pancakes with matcha flavor and sweet mango on top just makes the day better. Sometimes I think pancakes are actually a perfect example of marketing. It is just simple ingredients, but with the right presentation and toppings suddenly everyone wants it. Maybe during this class I will start noticing marketing everywhere....